“Octopus” Launched by Point-To-Point Marketing and Savage Media Group

Collaboration develops the first interactive sales tool
for radio stations and advertisers 

Dallas, Texas, January 8, 2008 – Point-To-Point Marketing and Savage Media Group have launched “Octopus,” the first sales tool of its kind to interactively connect radio listeners to stations’ advertisers.  By combining radio’s capacity to reach mass audiences with the interactivity of the Internet, “Octopus” provides advertisers an enhancement to their radio spot campaigns with the value-added benefit of one-on-one marketing that’s measurable.   

While the radio industry’s advertising sales are mostly flat, Internet revenue was projected to grow more than 25% in 2007, with total billing surpassing radio for the first time ever.  “Octopus” was created to boost stations’ non-spot revenue efforts to help recapture those dollars lost to the Internet.   

Much of this shift in media investment is due to the Internet’s ability to measure response levels as it “pulls” consumers seeking information about a product or company.  “Octopus” melds that “pull” with radio’s “push” of advertising messages to it audiences, resulting in a powerful platform for advertisers’ data-base marketing efforts.                                                                                     

Savage Media Group founder and president, Scott Savage, commented, “Radio stations have done a great job in embracing the Internet.  ‘Octopus’ can further monetize that effort by providing advertisers an interactive supplement to their radio buys.  As a former radio group head and general manager, I recognize the critical balance between new revenue development and cost containment.  So we devised a ‘cost-per-action’ (variable expense) pricing model for Octopus.”  Consequently, advertisers and radio stations only pay for the service when results occur.”

Savage added, “Based on the results of test campaigns aired on a leading Dallas radio station last month, we found “Octopus” capable of producing annual non-spot revenue that’s about twice a station’s weekly cumulative audience.  And that’s without having the station give up inventory, add staff or any new expenses.”

 More information, including a fully-detailed presentation, is available at www.ptpoctopus.com.